Apple has largely been insulated from the RAM price crisis — until now. Long-term DRAM agreements expire in early 2026, meaning new MacBooks, iPhones, and iPads could become more expensive. This post explains why and what to expect.
If you’re planning an Apple device purchase next year, it’s worth understanding how the memory market may affect pricing.
You’re reading the RAM & Storage Mini-Series. Jump straight to any part:
Apple’s Safety Net May Be Ending
For years, Apple has negotiated long-term RAM & Storage deals with Samsung and SK Hynix. These agreements have shielded the company from the price spikes affecting the rest of the market.
Apple’s long-term contracts will expire in January 2026. The company will need to negotiate new agreements, which will likely cost more, and it could pass those higher costs on to consumers — especially for upcoming devices like the next MacBook Air, MacBook Pro, iPhone, and new iPads.
Why Current Devices Might Be Safe
Apple often builds up significant stockpiles of components months in advance. That means devices already on sale may not be affected by the upcoming price increases.
The real impact will likely hit new 2026 launches rather than current inventory.
How Apple Might Respond
Apple has a few strategies to manage rising RAM & Storage costs:
- Absorb costs using in-house chips and cash reserves
- Pass some of the cost onto consumers, raising device prices
- Reduce RAM & Storage in base models to manage margins
Which path Apple chooses will influence prices across the tech market next year and set expectations for other manufacturers.
Our Advice
If you’re considering an Apple upgrade in 2026, timing could save you money. Devices currently available are probably fine, but new launches may carry a higher price tag due to RAM & Storage costs.
We can help you plan your purchase wisely, whether it’s a MacBook, iPhone, or iPad — avoiding overpaying while still getting the right specifications for your needs.
For more computer services, pop in to see us at Frolic House ( between Newtown Medical Practice and Newtown Driving Test Centre )| Call 01686 610 106 | Message 0783 222 7823